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| 折扣與優(yōu)惠：團(tuán)購最低可5折優(yōu)惠 - 了解詳情 | 論文格式：Word格式(*.doc) |  |
摘要：品牌服飾店的直接體驗(yàn)對象是服飾產(chǎn)品，它們的色彩、圖案、款式、質(zhì)地、做工等都是衡量商品質(zhì)量和特色的因素，帶給客人的主要是感官方面的體驗(yàn)。作為品牌店面的設(shè)計(jì)，要做到光彩奪目的效果，要更好的突出服飾產(chǎn)品的特點(diǎn)，為品牌做好推銷的作用。因此燈光照明的作用也是不可低估的，它能渲染商店氣氛，烘托環(huán)境，增加店鋪門面的形式美。照明設(shè)計(jì)的意義就是為了更好的突出服飾店服裝及飾品的特色，提升顧客的購買欲。店面中燈具的顏色、型號都要與該服飾的色彩、質(zhì)地、風(fēng)格相互呼應(yīng)，而且整體搭配使品牌服飾店裝飾得體，以突出品牌服飾店的檔次與特色，營造一個(gè)良好的空間氛圍，讓顧客能更好的體驗(yàn)到照明帶來的舒適。為了不破壞整個(gè)店面的整體色彩設(shè)計(jì)，一定要注意光與色彩的相互配合。為了增加空間效果，豐富和改善造型的某些要求，可利用光的變化、分布來創(chuàng)造各種視覺功能。 關(guān)鍵詞：品牌服飾店 照明設(shè)計(jì) 氛圍
ABSTRACT:Direct experience of the brand boutiques are apparel products, their colors, patterns, styles, textures, and so is a measure of the quality of goods and workmanship characteristic factors, primarily sensory experience to the guests. As a branded storefront design, to dazzling effect, to better highlight the characteristics of garment products, get marketing role for the brand. Lighting effect is therefore also should not be underestimated; it would render the store atmosphere, set off the environment, increasing the beauty of facades of shops. Significance of lighting design is to better highlight the characteristics of clothing store clothing and accessories to enhance customers ' desire to purchase. Shop lamps in color, model, and this corresponds to the color, texture, style of dress, and the overall mix of branded boutiques decorated appropriately, to highlight the brand clothing store grades and features, space and create a good atmosphere, so customers can better experience the lighting brings comfort. In order not to undermine the overall color of the entire storefront design, it is important to note the interaction of light and color. In order to increase the spatial effect, enriched and improved modeling of certain requirements, changes, and distribution of the light can be used to create a variety of Visual function. Keywords：Brand boutiques；Lighting design；Atmosphere
室內(nèi)照明設(shè)計(jì)除了具備最基本的功能（即照度值、照度均勻度等），還應(yīng)滿足眩光控制、色彩、陰影表現(xiàn)、室內(nèi)各表面亮度化、照度穩(wěn)定性等照明質(zhì)量的要求，因此現(xiàn)在國內(nèi)外設(shè)計(jì)師主要從統(tǒng)一性、藝術(shù)性、舒適性等方面對室內(nèi)空間進(jìn)行照明設(shè)計(jì)。光源的質(zhì)量能夠給人的視覺帶來一定的舒適感，所以在進(jìn)行照明設(shè)計(jì)時(shí)，首先應(yīng)了解室內(nèi)的形狀、總體裝飾色彩及風(fēng)格，全面考慮光源、光質(zhì)及燈具造型，以達(dá)到整體的視覺效果；其次需利用光的不同照射方式，得到不同的造型效果；除此之外，燈具的類型、照明的方式、照度的高低、色度的變化等，都應(yīng)與其要求相一致。
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