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摘要：中國茶文化具有悠久的歷史，更具濃厚的文化底蘊。茶文化的足跡遍布整個世界，在不同的地區(qū)飲茶習(xí)俗、文化又有著不同特點，在亞洲尤其是中國的茶文化更是博大精深。有人說，茶是上天對中國的恩賜，這一點都不算夸張。在這漫長的歲月中，茶的清香和高雅與中華民族相結(jié)合，并成為中國的重要形象。與此同時，茶葉的包裝也已經(jīng)成為了我們關(guān)注的問題。特別是經(jīng)濟全球化時代，人們對精神生活的需求越來越高，因此可以在茶葉包裝設(shè)計中尋找屬于我國傳統(tǒng)元素，將傳統(tǒng)與現(xiàn)代相結(jié)合。書法藝術(shù)是中國特有的傳統(tǒng)藝術(shù)表現(xiàn)形式之一，兼具實用與藝術(shù)的雙重價值，挖掘歷史文化傳統(tǒng)，將書法藝術(shù)滲入包裝設(shè)計中成為一種趨勢。中國傳統(tǒng)書法的韻律的美、字形的美已經(jīng)被設(shè)計師們發(fā)現(xiàn)并運用到設(shè)計中，并且賦予現(xiàn)代設(shè)計獨特民族風(fēng)格特色。 本文主要從文字系統(tǒng)、圖形系統(tǒng)、色彩系統(tǒng)等三方面分析和研究中國傳統(tǒng)書法藝術(shù)在茶葉包裝設(shè)計中的運用 。首先，古鑒今，研究特色的茶文化，以及茶葉包裝內(nèi)涵和藝術(shù)的集中體現(xiàn)。其次，研究中國傳統(tǒng)書法在現(xiàn)代茶葉包裝中的運用。然后，中國傳統(tǒng)書法在現(xiàn)代茶葉包裝圖形中的應(yīng)用。接著，研究中國傳統(tǒng)書法在現(xiàn)代茶葉包裝色彩中的應(yīng)用。最后，研究我國茶葉包裝發(fā)展趨勢和存在的問題，為茶葉包裝包裝設(shè)計，探索新思路。 關(guān)鍵詞：茶文化 書法 包裝設(shè)計 生態(tài)理念
ABSTRACT:The culture of Chinese tea has a long history, and retains a rich and celebrated past. Tea-Culture’s footprints have been all over the world, in different regions, there are some differences about tea culture, in Asia, especially in China, tea-culture is even profound. It is said that tea is God's gift to China, and this is never an exaggeration . During this long period of years, tea’s fragrance and elegance are combined with the Chinese nation, and become China's important image. At the same time, the package of tea is becoming our concern. Especially at this Economic Globalization time, people’s need for spiritual life becomes higher, so the appearance for the tea-package’s design contains Chinese traditional elements, combines tradition and modern. Calligraphy is a unique traditional form of artistic expression, both practical and artistic value, digging history and cultural traditions, the art of calligraphy penetrate packaging design will become a trend. Chinese traditional calligraphy’s rhythm of beauty, and elegant appearance of words have been noticed and applied to the design, and giving them a modern design features and a unique national style. This article is aimed at the writing system, the graphics system, color system to analysis and research the Chinese traditional calligraphy art’s use in tea-packaging design. First, from the ancient to today, people research in specialty tea culture and tea packaging connotation and art reflections, Secondly, the study of traditional Chinese calligraphy in the use of modern tea packaging, Then, the Chinese traditional calligraphy in modern tea packaging graphics, and the study of Chinese traditional calligraphy in modern tea-packaging color application. Finally, the study of tea-packaging trends and problems for the tea-packaging design, explore new ideas. Key words: Tea Culture Calligraphy Package Design Ecological Idea
隨著中國傳統(tǒng)文化的滲透，中國傳統(tǒng)書法藝術(shù)在茶葉包裝設(shè)計中運用也十分廣泛。它可以以其獨特的中國特色形式吸引人眼球，用最直接的語言體現(xiàn)出產(chǎn)品的精神理念，因此得到受眾的青睞。但很多產(chǎn)品只是將中國傳統(tǒng)書法元素反復(fù)使用，缺乏創(chuàng)意。雖然具有一定的中國韻味，但是缺乏特色。如何才能在茶葉包裝 設(shè)計中對中國傳統(tǒng)書法再設(shè)計，做到與產(chǎn)品內(nèi)蘊吻合是很重要的。此次研究的目標(biāo)把握包裝設(shè)計原則，將茶葉包裝結(jié)合中國傳統(tǒng)書法進(jìn)行設(shè)計，使茶葉包裝更具中國特色，本文主要從書法在字體、圖形、色彩三要素中研究茶葉包裝設(shè)計，以及對目前我國茶葉包裝綠色設(shè)計理念提出建議，讓消費者著感受到包裝帶來的方便以及精神上的享受，并讓它符合現(xiàn)代生活。
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