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折扣與優(yōu)惠:團(tuán)購最低可5折優(yōu)惠 - 了解詳情 | 論文格式:Word格式(*.doc) | ![]() |
摘要:平面設(shè)計(jì)活動在現(xiàn)代設(shè)計(jì)環(huán)境中趨向飽和,我們的設(shè)計(jì)師并不滿足于把信息單向地以平面印刷品的形式傳遞給受眾。表現(xiàn)形式的多樣化是設(shè)計(jì)師追求突破的途徑之一,是現(xiàn)代受眾視覺審美的需求。我們的受眾每天會接觸大量的平面宣傳媒介,在這樣的環(huán)境里,受眾獲取信息的途徑大多是面對一張寫著宣傳信息的紙張,受眾被動地去告知信息,兩者的關(guān)系略顯孤立冷淡。平面設(shè)計(jì)的“立體化”,主要是信息展現(xiàn)突破了“視覺”層面和二維層面,受眾從多感官、多維度的角度,去理解并體會平面設(shè)計(jì)展現(xiàn)出的信息。平面設(shè)計(jì) “立體化”很好的削減了受眾對信息接納的排斥心理,形式多樣、有效溝通且更具親和力。 關(guān)鍵詞:平面設(shè)計(jì),立體化,趨勢
Abstract:The plane design activities in the modern design environment is becoming saturated, our designers are not satisfied with the information in the one-way plane in the form of printed matter passed to the audience. Form of diversification is one of the ways to break through the stylist pursuit, is a modern audience visual aesthetic demand. Our audience can come in contact with a lot of plane every day propaganda media, in such an environment, the audience for information way is to face a written mostly propaganda information paper and the audience passively to inform information, the relationship between the two is shown slightly isolated the cold shoulder. Graphic design "three-dimensional to take", mainly is the information show broke through the "vision" level and 2d level and the audience from the many senses, multidimensional perspective, to understand and feel graphic design show information. The plane design "three-dimensional to take" very good cut the audience of information accepted rejection psychology, various in form, effective communication and more affinity. Key Words:Graphic design, three-dimensional, trend
平面設(shè)計(jì)在社會宣傳活動中,依舊扮演著重要的角色,成熟且大多是以印刷品的形式呈現(xiàn)?,F(xiàn)今新技術(shù)的開拓與發(fā)展,引發(fā)了我們對平面設(shè)計(jì)發(fā)展趨勢的思考。單單的以印刷品的形式進(jìn)行宣傳的活動,已經(jīng)不能滿足于人們?nèi)找嬖鲩L的審美意識。為了解決這一存在的弊端,近幾年來平面設(shè)計(jì)“立體化”的現(xiàn)狀已經(jīng)成了一股風(fēng)潮,無論是從三維或四維、靜態(tài)或動態(tài)的角度尋求突破,還是從視覺以外的多感官角度開拓創(chuàng)新,平面設(shè)計(jì)“立體化”中體現(xiàn)出的是注重了與人的情感交流。本文以平面設(shè)計(jì)“立體化”的角度展開研究,分幾個(gè)層面去思考其在現(xiàn)今社會諸多宣傳活動中,體現(xiàn)出來的重要社會價(jià)值與未來的發(fā)展趨勢。最后以創(chuàng)作實(shí)踐的方式,驗(yàn)證其理論的科學(xué)性。
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