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轉(zhuǎn)換比率:金額 X 10=金幣數(shù)量, 例100元=1000金幣 | 論文字?jǐn)?shù):4042 | ![]() | |
折扣與優(yōu)惠:團(tuán)購(gòu)最低可5折優(yōu)惠 - 了解詳情 | 論文格式:Word格式(*.doc) | ![]() |
摘要:色彩擁有比語(yǔ)言更為迅捷的溝通能力,市場(chǎng)中鋪天蓋地的各種商品正通過(guò)顏色吸引著人們的眼球,因此色彩對(duì)企業(yè)VI設(shè)計(jì)來(lái)說(shuō)相當(dāng)重要。在文具類的企業(yè)品牌中有著很明顯的檔次劃分,很多品牌都是定位在一個(gè)消費(fèi)層次上進(jìn)行設(shè)計(jì)生產(chǎn)的。在文具類VI設(shè)計(jì)中,色彩具有非常強(qiáng)烈的傳播效果和識(shí)別效應(yīng),同時(shí)它所影響的不僅僅是人們的視覺(jué),還影響著人們的心理,對(duì)于企業(yè)品牌的市場(chǎng)定位來(lái)說(shuō),色彩的功能尤為重要。因此,本文就色彩在文具類VI中的應(yīng)用、色彩與消費(fèi)者心理、在設(shè)計(jì)中色彩的搭配等多方面進(jìn)行論述,讓人們更加清楚的了解到色彩的魅力,同時(shí)也能認(rèn)識(shí)到文具類VI設(shè)計(jì)中色彩該如何定位。在論述的同時(shí)以設(shè)計(jì)作品《繽紛新時(shí)代》為實(shí)例,以紅黃兩色為設(shè)計(jì)的主色調(diào),更實(shí)際的體現(xiàn)出色彩在文具類VI設(shè)計(jì)中的應(yīng)用。 關(guān)鍵詞: 色彩,文具類VI,應(yīng)用
Abstract:The color has a more rapid than the language of communication skills, the overwhelming variety of goods in the market to attract people's attention through the color, so color is very important for enterprise VI design. Stationery brand has a clear grade division, many brands are positioned at a consumer level design and production. VI design of stationery, color has a very strong spread effects and identify the effects, it affects not only people's vision, but also impact on people's minds, for the market positioning of the brand, the function of color is particularly important. Therefore, this paper color stationery VI, color and consumer psychology in the design of color with the various aspects are discussed, so that people understand more clearly the color of the charm, but also to recognize stationery VI The colors in the design position. Discussed at the same time, design work, "colorful new era" as an example, for the design of red and yellow colors, reflect the actual color stationery VI design. Key Words:Color, stationery VI, application
VI設(shè)計(jì)就是一種視覺(jué)信息傳播的設(shè)計(jì), VI是指在企業(yè)經(jīng)管理理念的指導(dǎo)下,利用視覺(jué)傳達(dá)設(shè)計(jì)的手法將企業(yè)的內(nèi)在氣質(zhì)和市場(chǎng)定位視覺(jué)化、形象化的結(jié)果。 在VI設(shè)計(jì)中,標(biāo)志的設(shè)計(jì)與色彩的使用是整個(gè)VI設(shè)計(jì)中的組成要素,當(dāng)然其中的標(biāo)準(zhǔn)字設(shè)定也是構(gòu)成要素之一,而文具類VI設(shè)計(jì)與其他類別VI設(shè)計(jì)的不同在于,市場(chǎng)上文具品牌眾多,要突出自身品牌的特點(diǎn),將其凸顯在人們的眼球之中,色彩的應(yīng)用是整個(gè)文具VI設(shè)計(jì)中的重要要素,在設(shè)計(jì)的時(shí)候應(yīng)該加入多一些與文具有關(guān)的信息在其中,從而使品牌與旗下產(chǎn)品密切聯(lián)系。
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