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摘要：本文主要論述了關(guān)于茶葉包裝設(shè)計(jì)的發(fā)展和趨勢(shì)，結(jié)合中國(guó)國(guó)內(nèi)現(xiàn)階段的包裝設(shè)計(jì)，討論怎么樣發(fā)掘本土文化在茶葉包裝設(shè)計(jì)中的運(yùn)用?？Х冗@一國(guó)外傳統(tǒng)飲料的包裝設(shè)計(jì)和宣傳理念，重新定位茶葉包裝設(shè)計(jì)的理念。討論中國(guó)國(guó)內(nèi)茶葉設(shè)計(jì)的弊端和不利因素以及在設(shè)計(jì)中怎么樣避免這些弊端和不利因素。通過(guò)實(shí)地調(diào)查，查閱書(shū)籍等方式調(diào)查現(xiàn)階段中國(guó)國(guó)內(nèi)茶葉包裝設(shè)計(jì)的狀況。 國(guó)內(nèi)茶葉包裝設(shè)計(jì)符合中國(guó)傳統(tǒng)的審美觀(guān)大紅大紫，顏色上面綠色，紅色，黑色運(yùn)用最多，最廣泛。綠茶就用綠，紅茶就用紅色這樣的現(xiàn)實(shí)狀況。相對(duì)于咖啡的包裝設(shè)計(jì)時(shí)尚，新穎，讓人看上去有飲用的沖動(dòng)，而茶葉的包裝設(shè)計(jì)卻沒(méi)有。對(duì)于現(xiàn)在包裝設(shè)計(jì)的層出不窮，消費(fèi)者對(duì)于同一類(lèi)型設(shè)計(jì)的審美疲勞也越來(lái)越大，茶葉包裝設(shè)計(jì)者須改變傳統(tǒng)設(shè)計(jì)的觀(guān)念，面對(duì)更多的消費(fèi)群體設(shè)計(jì)包裝?？Х鹊陌b設(shè)計(jì)在針對(duì)消費(fèi)群體更加的廣泛，或者是中國(guó)現(xiàn)代社會(huì)文化受到西方文化的影響，年輕人更喜歡感受和發(fā)掘的新的事物，咖啡在中國(guó)的影響遠(yuǎn)遠(yuǎn)要大于茶葉。飲用茶葉只限于年齡較大的消費(fèi)群體，咖啡不管是在青年還是中年或者老年都有消費(fèi)群體。茶葉作為中國(guó)的傳統(tǒng)飲品失去了自己本身的地位。 關(guān)鍵詞： 傳統(tǒng) 創(chuàng)新 結(jié)合
ABSTRACT：This paper mainly discusses the development and trend of tea packaging design, combined with the packaging design in China at the present stage, discusses the use of how to find local culture in the tea packing design. Study of packaging design and promote the idea of coffee this foreign traditional beverage, reposition the tea packing design concept. Discuss the disadvantages of Chinese domestic tea design and unfavorable factors and how to avoid these drawbacks and negative factors in the design of. Through field investigation, access to the domestic Chinese tea packing design books, survey of current situation. Domestic tea packaging design with Chinese traditional aesthetics in the limelight, color green, red, black, use the most, the most widely. Green tea black tea with green, with red reality such. Compared with the packaging design, fashion, the new coffee, let a person look drinking impulses, and tea packaging design is not. For now, the packaging design of emerge in an endless stream, consumers are more and the aesthetic fatigue the same type design more big, tea packaging designers must change the traditional design concept, in the face of more consumer packaging design. Coffee packaging design in the consumer groups more widely, or is the Chinese modern social culture has been influenced by western culture, young people are more like the new things and explore the effect of coffee in China, far greater than the tea. Drinking tea is only limited to the older consumer groups, coffee in young or middle-aged or older have consumer groups. As the traditional Chinese tea drinks lost their status. Keywords: Traditional； Innovation； Combination
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