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| 折扣與優(yōu)惠：團(tuán)購(gòu)最低可5折優(yōu)惠 - 了解詳情 | 論文格式：Word格式(*.doc) |  |
摘要：中國(guó)傳統(tǒng)文字是現(xiàn)代酒包裝設(shè)計(jì)中重要的組成部分，不僅展示產(chǎn)品的文化內(nèi)涵、品牌形象和產(chǎn)品特色，還具有一定的審美裝飾作用，輔助包裝達(dá)到更高的藝術(shù)境界。書(shū)法藝術(shù)作為中國(guó)文化的象征,是建立民族特色的重要角色之一。在白酒包裝中,應(yīng)盡量發(fā)揮書(shū)法的歷史性、多樣性和獨(dú)特性,讓傳統(tǒng)的書(shū)法藝術(shù)在現(xiàn)代白酒包裝設(shè)計(jì)中產(chǎn)生更大的魅力,這也必將推動(dòng)中國(guó)白酒邁向更廣闊的市場(chǎng)。篆體書(shū)法藝術(shù)運(yùn)用于酒包裝中所表現(xiàn)出的意境，與書(shū)法和酒之間的關(guān)系有關(guān),二者的結(jié)合是酒包裝意境之美形成的條件，書(shū)法與酒的氣是意境美產(chǎn)生的根源。本論文在此背景下，主要研究篆體書(shū)法在舍得酒包裝中的運(yùn)用。首先分析了篆字的類(lèi)型及特點(diǎn)，歸納了篆體書(shū)法文字的藝術(shù)特質(zhì)，接著又論述了中國(guó)書(shū)法藝術(shù)在酒包裝中的重要性，最后從文字、圖形和色彩三大系統(tǒng)層面研究了書(shū)法元素在酒包裝中的體現(xiàn)與運(yùn)用。 關(guān)鍵詞：傳統(tǒng)書(shū)法；篆體；酒包裝；包裝設(shè)計(jì)
ABSTRACT：The traditional Chinese character is an important part of the modern wine packaging design, not only showing the cultural connotation of products, brand image and product features, also has the aesthetic of a decorative role, auxiliary packaging reach a higher realm of art. The art of calligraphy as a symbol of Chinese culture, is one of the important role of national characteristics. In the packaging of liquor, should try to use history, calligraphy of the diversity and uniqueness, make the traditional art of calligraphy has more charm in modern liquor packaging design, it will also promote the Chinese liquor towards a more broad market. The Zhuan script calligraphy art used in the wine packaging in the artistic conception, associated with the relationship between calligraphy and wine, the combination of the two is a wine packaging beauty of artistic conception formation, calligraphy and wine gas is the root of the beauty of artistic conception of. On the background of the thesis, the main research seal calligraphy in the wine packaging to. First analyzes the types and characteristics of seal characters, summarizes the seal calligraphy art characteristics, and then discusses the importance of the Chinese art of calligraphy in the wine packaging, finally studied and calligraphy elements embodied in the wine packaging in the text, graphics and colors from the three system. Keywords: traditional calligraphy; seal wine packaging; packaging design
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