需要金幣： 1000 個金幣 |
資料包括：完整論文 |  |
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| 轉換比率：金額 X 10=金幣數(shù)量， 例100元=1000金幣 | 論文字數(shù)：6904 |  | |
| 折扣與優(yōu)惠：團購最低可5折優(yōu)惠 - 了解詳情 | 論文格式：Word格式(*.doc) |  |
摘要:包裝設計是一門即神秘又熟悉的藝術科目，它是為大眾提供視覺形象，在消費者與品牌物品建立直接的重要關聯(lián)，給消費者前所未有的視覺盛宴。目前市場上的茶葉包裝競爭力越來越大，越來越多的茶葉品牌都想分的自己的一杯羹。茶葉包裝是指根據(jù)客戶需求對茶葉進行包裝，以促進茶葉商品銷售。一個好的茶葉包裝設計可以讓茶葉的身價提高數(shù)倍，茶葉包裝現(xiàn)已成為中國茶葉產(chǎn)業(yè)中一項重要的環(huán)節(jié)。想要自己的茶葉賣的更好，其中必不可少的途徑就是從外包裝來炫耀、吸引消費者的目光。在市面上，茶葉包裝設計運用的最多的就是中國元素、傳統(tǒng)文化，利用傳統(tǒng)的文化、元素與現(xiàn)代設計理念融合，創(chuàng)意無限，讓茶葉包裝設計更上一層樓。自古以來，在茶葉包裝設計中運用的中國元素再創(chuàng)造創(chuàng)新就非常的多，形成了一股中國風。本文主要介紹了具有中國風格的茶葉包裝如何在茶葉包裝市場上金雞獨立，為何如此受大眾的喜歡，為何設計師會不約而同的設計出中國風格的茶葉包裝。本文首先分析茶葉包裝的國內外現(xiàn)狀，其次分析中國傳統(tǒng)元素、文化在茶葉包裝設計中如何被廣泛應用，再次是通過現(xiàn)有的及之前的一系列經(jīng)典茶葉包裝來分析其中的設計精髓，最后通過這一系列的分析來說明中國風創(chuàng)意的茶葉包裝的好處及優(yōu)勢。 關鍵詞：傳統(tǒng)元素 中國風創(chuàng)意 茶葉包裝
Abstract:Packaging design is a mysterious and familiar art subjects, it is to provide visual image for the masses, in the consumer directly connected with the establishment of brand goods, to consumers hitherto unknown visual feast. At present more and packaging the competitiveness of the tea market is bigger, more and more tea brands all have their own a cup of a thick soup. Tea packaging refers to the packaging of tea according to the customer demand, to promote tea sales. A good packaging design of tea can make tea worth several times, tea packaging has become an important part of Chinese tea industry. Want to own tea sold better, one of the essential way is from the outer packaging to show off, attract the attention of consumers. In the market, tea packaging design using the most is the Chinese elements, traditional culture, the traditional culture, fusion, elements and modern design concept of creativity, let tea packing design strive for further improvement. Since ancient times, Chinese elements in tea packaging design to create innovation is very much, formed a Chinese wind. This paper mainly introduces how to have Chinese style tea packaging stand on one leg in the tea packaging market, why so popular love, why the designer will design a Chinese style tea packaging. This paper first analyses the status quo of tea packaging at home and abroad, then analysis of Chinese traditional elements, how culture is widely used in the packaging design of tea, again through a series of classic tea packaging existing and prior to the analysis and design of the essence of one of the last, through a series of to illustrate the benefits and advantages of Chinese wind creative the packaging of tea. Keywords：The traditional elements；China Wind creative；The packaging of tea |
