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| 折扣與優(yōu)惠：團購最低可5折優(yōu)惠 - 了解詳情 | 論文格式：Word格式(*.doc) |  |
摘 要:隨著科學技術的發(fā)展和市場競爭，產(chǎn)品之間的差異越來越同質化，企業(yè)之間的競爭越來越多的品牌競爭的轉變，品牌競爭是一種營銷模式的本質，營銷是美麗的”的意思是“消費者將拉到前面。VI設計視覺形象是一條線，“拉”的過程是更強大，更完美，所以有“線”提升品牌越來越成為克敵制勝的關鍵企業(yè)競爭力。在國內企業(yè)的品牌建設現(xiàn)狀的看法。本文總結了品牌競爭的時代，應用VI視覺形象設計，如何深化和更好的。首先通過對國內品牌的競爭地位和現(xiàn)狀和案例分析，說明視覺形象設計的重要性，第二品牌VI競爭，功能和價值的全方位的視覺形象設計，加強在最后的企業(yè)品牌競爭力的發(fā)揮，四川1＋3裝飾工程有限公司VI，設計案例，通過對“1+3”品牌建設的策略分析，品牌競爭時代特定的VI設計。 關鍵詞：品牌競爭 營銷模式 VI設計 VI應用系統(tǒng)
ABSTRACT:With the development of market competition of science and technology, the difference between products becomes more and more homogeneous, transformation of enterprises to compete more and more between the brand competition, brand competition is the essence of a marketing model, marketing is beautiful "means" consumers will pull to the front. VI design the visual image is a line, the "pull" the process is more powerful, more perfect, therefore has "the competitiveness of the wire" enhance the brand has increasingly become the key enterprises to vanquish the enemy. In view of the current situation of brand construction of domestic enterprises. This paper sums up the era of brand competition, the application of VI design of visual image how to deepen and better. First through to the domestic brand competition status and situation and case analysis, to illustrate the importance of visual image design, brand VI competition in the second, the full range of function and value, the visual image design to strengthen the enterprise brand competitive play in the final, the Sichuan 1 +3 Decoration Engineering Co., Ltd. VI design case, through analysis of the "1+3" brand building strategy, specific VI design of brand competition era. Keywords: Brand competition;Marketing mode;VI design;VI application system |
