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| 折扣與優(yōu)惠：團(tuán)購最低可5折優(yōu)惠 - 了解詳情 | 論文格式：Word格式(*.doc) |  |
摘 要:在經(jīng)濟(jì)高速發(fā)展的今天，商品經(jīng)濟(jì)競爭已經(jīng)愈演愈烈，專賣店已成為時(shí)尚生活的一種理念，專賣店是產(chǎn)品、形象的最直接展示，是視覺識別中的一個(gè)重要組成部分。而各具空間特色的店面設(shè)計(jì)構(gòu)成了品牌各自的賣場風(fēng)格，并從多個(gè)角度向消費(fèi)者傳達(dá)著品牌的個(gè)性。其中燈光照明環(huán)境對商場和消費(fèi)者至關(guān)重要。 現(xiàn)代商業(yè)空間中的照明設(shè)計(jì)除了滿足其功能性照明以外，更加注重裝飾性照明。商業(yè)店鋪中的燈光設(shè)計(jì)更加注重光源對消費(fèi)者的審美和精神追求，利用光與影的藝術(shù)組合，通過明暗對比強(qiáng)調(diào)空間層次感和立體感，加強(qiáng)氛圍的渲染，同時(shí)利用燈具不同的安裝位置，不同的光形角度及不同的照射部位，利用重點(diǎn)局部照明突出展示主體、傳達(dá)出明確的銷售信息，引導(dǎo)顧客的注意力，為消費(fèi)者提供積極情緒的環(huán)境氛圍。 關(guān)鍵詞：專賣店 照明設(shè)計(jì) 裝飾 氛圍
ABSTRACT:In today's rapid economic development, commodity economy competition intensifying, and stores has become a fashionable life concept, the store is the most direct display products, image display, is an important part of visual identification. And various stores design space features constitute the brand of their respective stores style, and to communicate to the consumer the brand from the Angle of multiple personality. The lighting environment on the market and consumers is very important. In the modern commercial space illumination design besides satisfies its functionality illumination, even more pays great attention to the cosmetic illumination. Commercial stores in the lighting design pay more attention to the light source to the consumer's aesthetic and spiritual pursuit, the use of light and shadow art combination, through the contrast on the administrative levels feeling and stereo feeling, strengthen the rendering atmosphere, Simultaneously uses the lamps and lanterns different installment position, the different light shape angle and the different illumination spot, the use key local lighting prominent demonstration main body, transmits the explicit sales information，guide customers' attention and provide consumers with the environmental atmosphere with positive emotions. Keywords：exclusive shop；Lighting design；decoration；Atmospheric Lighting |
