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摘 要：當(dāng)今社會(huì)隨著人們的經(jīng)濟(jì)收入逐漸增加，對(duì)物質(zhì)生活的要求也和前幾年相比發(fā)生了巨大的變化。人們對(duì)餐廳的定義已經(jīng)遠(yuǎn)遠(yuǎn)超過(guò)了純粹的飲食這個(gè)要求，餐廳的環(huán)境成為了人們選擇一家餐廳的重要條件之一。西式、中式、日本料理、韓國(guó)料理等餐廳已經(jīng)逐漸開(kāi)始泛濫。目前人們更需要一種別具特色的餐飲空間來(lái)滿足精神上的追求。在此條件下主題餐飲會(huì)所應(yīng)運(yùn)而生。要打造一個(gè)風(fēng)格突出的主題餐飲會(huì)所，裝飾風(fēng)格必須突出，創(chuàng)新的思維也很重要，但又必須結(jié)合實(shí)際情況。本文將通過(guò)主題餐飲會(huì)所中風(fēng)格的定位，餐飲會(huì)所的市場(chǎng)定位和光在主題會(huì)所中的運(yùn)用這三方面來(lái)對(duì)主題餐飲會(huì)所的定位進(jìn)行研究。希望通過(guò)本文的研究能夠?yàn)榻窈蟛惋嫊?huì)所的定位奠定基礎(chǔ)。 關(guān)鍵詞：主題餐飲會(huì)所 定位 風(fēng)格 市場(chǎng)研究
ABSTRACT：In today's society with people's income increases, the material life requirements are also compared with before a few years great changes have taken place in. Definitions of a restaurant has gone far beyond the pure diet this request, the restaurant environment become the people choose one of the important conditions in a restaurant. Western, Chinese, Japanese, Korean cuisine restaurant has gradually started to flood. At present, people need a distinctive dining space to meet the pursuit of spirit. Under these conditions the theme restaurants clubs emerge as the times require. To create an outstanding style theme restaurant, decorative style must be outstanding, innovative thinking is also very important, but it should be combined with the actual situation. This paper will through the positioning style theme restaurant in, use market positioning and light dining club in theme clubs in these three aspects of the research theme restaurant. I hope that through this research to locate dining club for the future lay the foundation. Keywords: theme restaurant style market positioning research |
