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折扣與優(yōu)惠:團(tuán)購最低可5折優(yōu)惠 - 了解詳情 | 論文格式:Word格式(*.doc) | ![]() |
摘 要:商業(yè)展示是一種高效率的傳播手段,能有效的傳遞企業(yè)商品的信息,樹立企業(yè)和商品的良好形象,是傳播企業(yè)和產(chǎn)品的十分重要的手段。本文論述的是個性化商業(yè)空間設(shè)計,融合地域文化,彰顯城市特色。主要針對商業(yè)空間的“色彩運(yùn)用”進(jìn)行研究。當(dāng)代的一些商業(yè)空間經(jīng)常顯得死板無生氣,色彩往往被忽略。在專賣店的商業(yè)因素分析中,空間設(shè)計環(huán)節(jié)也不容忽視,設(shè)計得當(dāng)與否也會和商家的現(xiàn)實利益息息相關(guān).想通過這次設(shè)計有一定在色彩搭配運(yùn)用以及內(nèi)部造型結(jié)構(gòu)上的一些突破。隨著社會的不斷進(jìn)步和發(fā)展,商業(yè)空間應(yīng)該是更具特色性和多樣性。色彩搭配和運(yùn)用往往更能體現(xiàn)出設(shè)計師的創(chuàng)意和實力。商業(yè)空間設(shè)計中諸多因素也會關(guān)聯(lián)色彩運(yùn)用。所以我認(rèn)為重視商業(yè)空間設(shè)計色彩與內(nèi)部造型結(jié)構(gòu)的穿插呼應(yīng),重視并處理好專賣店空間設(shè)計環(huán)節(jié),不僅能從市場中得到立竿見影的利益回報,更重要的是強(qiáng)有力推動著整個品牌在形象、文化、品質(zhì)上的提升。熟練空間色彩協(xié)調(diào)搭配,注意不同的人們對色彩的認(rèn)知和心理效果。這樣才能使色彩運(yùn)用效果最佳,設(shè)計作品才會受人青睞。利用設(shè)計師對色彩搭配的最終效果,傳達(dá)給公眾,使其對設(shè)計師的“審美品味”產(chǎn)生共鳴。 關(guān)鍵字:商業(yè)展示空間 專賣店 色彩 照明
ABSTRACT:Business is an efficient means of communication, can effective transfer enterprise commodity information, to establish a good image of the enterprise and commodity, is the enterprise and the product of the very important means. This paper discusses the personalized business space design, integration of regional culture, show the features of the city. Mainly for commercial space in the "colors" for research. Some of modern commercial space often appears formalist lethargy, color tend to be ignored. In store business factor analysis, space design link also nots allow to ignore, the design is proper or not will also and the realities of business interests. Think through the design have some used in colour collocation and some breakthroughs on the internal model structure. Along with society's unceasing progress and development of commercial space should be more character and diversity. Colour collocation and tend to be more able to reflect the designer's ideas and power. A number of factors in the design of commercial space will also link colour is applied. So I think the color attaches great importance to the commercial space design and internal model structure with echo, attaching importance to and deal with store space design link, not only can get immediate interest returns from the market, more important is a strong driving the whole brand in the image, culture, quality improvement. Skilled space colour is harmonious collocation, pay attention to the different people of the cognitive and psychological effect of color. So as to make the best use of color and design will be popular with people. Designers use of colour collocation for the final effect, convey to the public, make it to the designer's "aesthetic taste". Key words: commercial exhibition space store color lighting |