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轉(zhuǎn)換比率:金額 X 10=金幣數(shù)量, 例100元=1000金幣 | 論文字?jǐn)?shù):6214 | ![]() | |
折扣與優(yōu)惠:團(tuán)購最低可5折優(yōu)惠 - 了解詳情 | 論文格式:Word格式(*.doc) | ![]() |
摘 要:在物質(zhì)和服務(wù)日益同質(zhì)化的今天,顧客通過親身體驗(yàn)與感受來認(rèn)知產(chǎn)品,進(jìn)而決定接受與否的消費(fèi)需求,已經(jīng)成為一種主導(dǎo)需求。展示空間中的體驗(yàn)設(shè)計(jì)是企業(yè)、品牌、產(chǎn)品與顧客的生活方式、生活習(xí)慣和情感需求緊密聯(lián)系起來媒介。 體驗(yàn)展示設(shè)計(jì)作為一種新興的展示空間設(shè)計(jì)形式,它的出現(xiàn)是展示設(shè)計(jì)發(fā)展的必然,也反映了展示設(shè)計(jì)的發(fā)展趨勢(shì)與方向。 本文從顧客的感官、情感、行動(dòng)、思考四個(gè)方面進(jìn)行論述,并將其運(yùn)用到展示空間設(shè)計(jì)當(dāng)中,以期待體驗(yàn)式設(shè)計(jì)和展示空間達(dá)到完美結(jié)合。 關(guān)鍵詞:展示空間;體驗(yàn);設(shè)計(jì)
ABSTRACT:Goods and services in the growing homogenization of today, customers come through personal experience and feelings of cognitive products, and then decide whether or not to accept consumer demand, has become a dominant needs. The exhibition space is the enterprise experience design, brand, product and customer lifestyles, habits and emotional needs closely linked media. Experience exhibition design as a new form of exhibition space design, its appearance is the inevitable development of exhibition design, exhibition design also reflects the development trend and direction. This article from the customer's senses, emotion, action, thinking four aspects are discussed and applied it to the exhibition space designs, design and experience to look forward to achieve the perfect combination of exhibition space. Keywords: exhibition space; experience; design |