需要金幣： 1000 個金幣 |
資料包括：完整論文 |  |
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| 轉(zhuǎn)換比率：金額 X 10=金幣數(shù)量， 例100元=1000金幣 | 論文字數(shù)：6501 |  | |
| 折扣與優(yōu)惠：團購最低可5折優(yōu)惠 - 了解詳情 | 論文格式：Word格式(*.doc) |  |
摘要:櫥窗在銷售中是最常見的內(nèi)容，它是顧客溝通的橋梁，是一個固定的廣告，而且相對其他形式廣告費用更低廉，一個成功的櫥窗設(shè)計能夠吸引顧客的眼球并留下深刻的印象。背景、道具和燈光是櫥窗設(shè)計的三大基本要求，成功的設(shè)計離不開這三個基本要素。另外，出彩的設(shè)計需要適當(dāng)?shù)募记?，例如如何展現(xiàn)主打品牌形象、燈光的應(yīng)用方法和照明強度和更換櫥窗陳列服裝的時間和頻率等等。本文會以LOUIS VUITTON鴕鳥主題櫥窗為例，分析該案例的櫥窗設(shè)計技巧，得出啟示，怎樣才能使國內(nèi)櫥窗更好的發(fā)展。 關(guān)鍵詞：櫥窗設(shè)計，基本要求，技巧
Abstract:It is not uncommon that windows are used popularly in marketing. Windows are fixed advertisements which build bridge between sellers and customers and, windows are far cheaper than the other types of advertisement. A successful design of window holds appeal for customers and leave them deep impression. Successful windows designs involve three fundamental elements----backgrounds, tools and lights. Beside, attractive designs of windows also need proper technique such as the ways that show the main brain image, the application method of lighting, the intensity of illumination and the frequency of changing clothes displayed in windows. In this thesis, I will analysis techniques of windows design through examining the example of window of ostrich theme of LOUIS VUITTON. Meanwhile, I will point out that the shortages of domestic designs of windows and how to develop domestic ones through studying the distinction between our country and foreign. Key Words：Commercial display, Human design, Application.
一個構(gòu)思新穎、主題鮮明、風(fēng)格獨特、藝術(shù)表現(xiàn)手法豐富的商店櫥窗,它應(yīng)是結(jié)合了現(xiàn)代時尚流行元素,采用巧妙的構(gòu)思和設(shè)計,既能帶給消費者視覺的歡愉與心里的某種滿足,又能為消費者營造一個豐富多彩的商品陳列空間,從而調(diào)動消費者的購買欲望,達到商品銷售的目的。 櫥窗設(shè)計以其最大空間、最為直觀的效果對產(chǎn)品的銷售及企業(yè)的文化傳播，起著重要的作用。國內(nèi)櫥窗設(shè)計技巧還很不成熟且欠缺創(chuàng)意，使品牌形象落后。國外的櫥窗無論在創(chuàng)意還是表達技巧上，遠在我們之上，應(yīng)該借鑒國外經(jīng)驗，使我國的櫥窗設(shè)計有更大的進步空間。
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