需要金幣： 500 個金幣 |
資料包括：完整論文 |  |
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| 轉換比率：金額 X 10=金幣數(shù)量， 例100元=1000金幣 | 論文字數(shù)：5608 |  | |
| 折扣與優(yōu)惠：團購最低可5折優(yōu)惠 - 了解詳情 | 論文格式：Word格式(*.doc) |  |
摘要: 在市場經(jīng)濟的今天廣告成為了商家進行宣傳戰(zhàn)的主要渠道，企業(yè)形象主要是以強大的經(jīng)濟實力以廣告形式進行宣傳，以達到影響力的加強和品牌檔次的提升。而現(xiàn)代廣告已經(jīng)不是狹隘的藝術范疇了，它是設計到社會，科技，教育，文化，政治，倫理，社會科學，自然科學乃至于城市文化，國家文化，企業(yè)文化，的廣泛領域?，F(xiàn)在的商業(yè)廣告已經(jīng)不是單單的僅限于推銷商品的了，他也承擔著社會生產(chǎn)，生活和人們社會活動的溝通職能。 關鍵詞：創(chuàng)意 ;環(huán)境;吸引力
Abstract:Composition of the image of the city should be attached to outdoor advertising has increased, make its have a positive effect, change the present situation of the outdoor advertising can let to beautify the city, change. From the aesthetic Angle to change the outdoor advertising impact on cities is pretty critical, give the audience in the hurried pace of life is different form the visual impact can bring different visual enjoyment to the audience and a good mood, accept advertising information. Bright color composition, form unique outdoor advertising can fully improve the image of the city, whether it is a dynamic, or static forms of advertising can let a person feel a kind of beautiful enjoyment City defective location, do not easily to beautify the area. Outdoor advertising can cover dirty, disorderly and poor, make its smart maintenance of city image, beautify the neat the city, also can fully partition and reduce noise. A good outdoor advertising by the audience's attention at the same time, also can let people mental shock, change the original negative mental status, guide the audience's positive attitude to face, it also affects the city's spiritual civilization. Keywords: originality;environment;environment |
