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轉(zhuǎn)換比率:金額 X 10=金幣數(shù)量, 例100元=1000金幣 | 論文字?jǐn)?shù):6164 | ![]() | |
折扣與優(yōu)惠:團(tuán)購最低可5折優(yōu)惠 - 了解詳情 | 論文格式:Word格式(*.doc) | ![]() |
摘要:VI(企業(yè)的視覺形象識(shí)別)是從國外引進(jìn)的概念。VI設(shè)計(jì)進(jìn)入中國的時(shí)期相對(duì)來說比較晚,所以中國企業(yè)對(duì)其認(rèn)識(shí)還有很多的不足之處,一個(gè)優(yōu)秀的VI設(shè)計(jì)不僅可以提高公司的利潤,還可以樹立在消費(fèi)者心中對(duì)企業(yè)的認(rèn)同感,加強(qiáng)對(duì)企業(yè)的信任。中國五千年的歷史文化博大精深,我堅(jiān)信這對(duì)國內(nèi)現(xiàn)代VI設(shè)計(jì)的發(fā)展會(huì)產(chǎn)生深遠(yuǎn)的影響,能夠?yàn)楝F(xiàn)代VI設(shè)計(jì)作品提供豐富的語言和表達(dá)形式。北京奧運(yùn)會(huì)之后,在國際上越來越多的國際友人愛上了中國風(fēng),這真是因?yàn)樵趭W運(yùn)會(huì)開幕式上,一系列展現(xiàn)中國傳統(tǒng)文化的節(jié)目讓各國友人眼前一亮,這正說明中國元素?zé)o論是在國內(nèi)還是國際的舞臺(tái)上都是被人所認(rèn)同的。本文結(jié)合了中國元素在VI設(shè)計(jì)的運(yùn)用與創(chuàng)新淺談中國元素在遇上現(xiàn)代VI設(shè)計(jì)上的表達(dá)和應(yīng)用。中國文化源遠(yuǎn)流長,五千年的歷史文化積淀下來的東西,我們應(yīng)該要學(xué)會(huì)好好的運(yùn)用它,我希望以后,在國際國內(nèi)的市場上能夠看多越來越多民族品牌,具有中國元素的民族品牌,這不僅能夠增加民族自豪感,更是對(duì)中國五千年歷史文化的致敬。 關(guān)鍵詞:傳統(tǒng)文化 現(xiàn)代VI設(shè)計(jì) 品牌
Abstract:V I (corporate visual image recognition) concept are introduced from abroad. Period of VI design in China is relatively late, so Chinese companies to know there are many shortcomings, a good VI design can not only improve the company's profits, you can also set up to enterprise's identity in the consumers' mind, enhance the enterprise's trust. Five thousand years of Chinese history and culture extensive and profound, I firmly believe that the domestic modern VI design development will produce profound influence, for modern VI design works to provide rich language and expression form. After Beijing Olympic Games, in the world, more and more international friends fell in love with Chinese style, this is because in the opening ceremony of the Olympic Games, show a series of Chinese traditional culture shows where countries friends shine at the moment, it is shows that Chinese elements in both domestic and international stage are recognized by people. This paper combines Chinese elements in the use of the VI design and innovation, discussion on Chinese elements in modern VI design expression and the application. Chinese culture has a long history, down five thousand years of history culture, we should learn to use it well, I hope, in the international and domestic market to be able to see much more and more national brand, national brand with Chinese elements, it can not only increase the sense of national pride, more of the culture of China five thousand years of history. Key words: The traditional culture Modern VI design brand |