需要金幣： 1000 個(gè)金幣 |
資料包括：完整論文，開題報(bào)告，任務(wù)書 |  |
 |
| 轉(zhuǎn)換比率：金額 X 10=金幣數(shù)量， 例100元=1000金幣 | 論文字?jǐn)?shù)：7507 |  | |
| 折扣與優(yōu)惠：團(tuán)購最低可5折優(yōu)惠 - 了解詳情 | 論文格式：Word格式(*.doc) |  |
摘 要:現(xiàn)代商業(yè)展示藝術(shù)設(shè)計(jì)就是設(shè)計(jì)者通過對(duì)商業(yè)品牌的理解與定位，根據(jù)每種不同需求發(fā)揮想象力和創(chuàng)造力，設(shè)計(jì)出能夠最大限度地吸引顧客，刺激消費(fèi)行為的空間。因此，設(shè)計(jì)出具有品牌性特色的展品，在一定水平上達(dá)到傳遞商品信息的作用，以及商業(yè)展示的審美功能。同時(shí)，展示設(shè)計(jì)在商業(yè)范疇中必須具備一定的真實(shí)性，即所傳達(dá)的信息必需準(zhǔn)確。這也是現(xiàn)代商業(yè)展示設(shè)計(jì)中的關(guān)鍵性問題。強(qiáng)調(diào)商業(yè)展示設(shè)計(jì)的真實(shí)性的同時(shí)，也必須通過獨(dú)特設(shè)計(jì)來激發(fā)人們的購買欲，并結(jié)合一定的廣告等元素，使展示內(nèi)容具有層次感，并能起到畫龍點(diǎn)睛的作用。 一個(gè)成熟的商業(yè)空間環(huán)境中的展示設(shè)計(jì)藝術(shù)主要是表示在人的視覺審美、聽覺感受，既置身于整個(gè)環(huán)境中，每一個(gè)細(xì)節(jié)都將成為呼應(yīng)整體的一部分，整個(gè)環(huán)境與人的消費(fèi)行為之間有著緊密的聯(lián)系。換句話說，環(huán)境的整潔、幽雅，設(shè)計(jì)風(fēng)格的一致，都將直接影響到消費(fèi)者的心理行為。商業(yè)展示設(shè)計(jì)是人與環(huán)境相聯(lián)系的一個(gè)紐帶，因此，具體設(shè)計(jì)時(shí)必需從整體空間動(dòng)身進(jìn)行綜合設(shè)計(jì)。要依據(jù)所處環(huán)境的整體顏色傾向、建筑風(fēng)格特色、空間利用率和不同的地域特點(diǎn)等方面的特點(diǎn)進(jìn)行綜合考慮。因此在店面擺設(shè)設(shè)計(jì)、霓虹燈字牌、招貼廣告、高級(jí)燈光的運(yùn)用等一系列的方面上，都需要從整個(gè)城市總體規(guī)劃、地域特點(diǎn)及環(huán)境美化的要求動(dòng)身，應(yīng)對(duì)上述條件設(shè)計(jì)出統(tǒng)一的要求，經(jīng)過系統(tǒng)且合理地規(guī)劃設(shè)計(jì)，才干形成別具一格、極聚特色的商業(yè)氛圍。 關(guān)鍵詞： 會(huì)展設(shè)計(jì) 商業(yè)空間 展示 藝
ABSTRACT:Modern commercial exhibition design is the designer through the understanding and positioning of the commercial brand, according to the different needs of each kind of imagination and creativity, design to maximize attract customers, stimulate consumption space. Therefore, design a brand features exhibits, to inform the role of commodity at a certain level, and the aesthetic function of commercial display. At the same time, display design must have some truth in the field of business, namely the message must be accurate. This is the modern commercial display key problems in design. Emphasizes the authenticity of commercial display design at the same time, also must pass the unique designed to stimulate people's desire to purchase, and some advertising and other elements, which display the content has the sense of hierarchy, and can play a role in the finishing touch. Display design art is a mature commercial space environment is mainly expressed in human visual, auditory, both in the whole environment, every detail will be echoed in a part of the whole, there is close relation between the environment and people's consumption behavior. In other words, the environment clean, elegant, design style is consistent, will have a direct impact on the psychology of consumer behavior. Commercial display design is a link, associated with the environment therefore, specific design must be integrated from the overall design space for. According to the overall color of the environment, the tendency of architectural features, space utilization rate and different regional characteristics of the characteristics are considered. Therefore in the store display design, neon light plate, poster, advanced lighting and so on a series of aspects, need from the entire city overall planning, regional features and landscaping requirements, meet the above condition to design uniform requirements, through the system and rational planning and design, the ability to form have a style of one's own, polar polymer characteristics of the commercial atmosphere. Keywords： exhibition design ; commercial space; show ; art |
