需要金幣： 1000 個金幣 |
資料包括：完整論文 |  |
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| 轉(zhuǎn)換比率：金額 X 10=金幣數(shù)量， 例100元=1000金幣 | 論文字?jǐn)?shù)：15178 |  | |
| 折扣與優(yōu)惠：團(tuán)購最低可5折優(yōu)惠 - 了解詳情 | 論文格式：Word格式(*.doc) |  |
摘要:在當(dāng)今信息技術(shù)高速發(fā)展的時代，國內(nèi)大部分中小品牌服裝企業(yè)依然沿用著傳統(tǒng)的經(jīng)營方式，以代理分銷、批發(fā)零售、實體加盟店等形式進(jìn)行銷售活動，從中獲取一定的差價作為利潤，然而，這種看似成熟的模式在如今似乎已經(jīng)不合時宜。目前，最流行建立自己的電子商務(wù)體系，利用互聯(lián)網(wǎng)迅速擴(kuò)張自己的品牌，縮短運作周期，降低成本，占領(lǐng)市場，達(dá)到快速盈利。因此，對于中小品牌服裝企業(yè)來說，合理而有效地開展電子商務(wù)建設(shè)顯得尤為重要。 本文在介紹電子商務(wù)概念、電子商務(wù)模式分類以及服裝業(yè)電子商務(wù)發(fā)展歷程的基礎(chǔ)上，結(jié)合我國中小品牌服裝企業(yè)電子商務(wù)發(fā)展的現(xiàn)狀，對中小品牌服裝企業(yè)的電子商務(wù)模式進(jìn)行了分類，重點分析了各種電子商務(wù)模式的特點及存在的問題。然后，本文結(jié)合了一個特定的中小品牌服裝企業(yè)，分析了該企業(yè)的發(fā)展現(xiàn)狀，對其進(jìn)行了SWOT分析。最后，根據(jù)實際情況設(shè)計出了適合該企業(yè)發(fā)展的電子商務(wù)模式，并給出了具體實施方案。 關(guān)鍵詞：中小品牌服裝企業(yè)；電子商務(wù)；電子商務(wù)模式
Abstract:In today's information era of rapid development, the majority of small and medium-sized domestic branded apparel companies still use the traditional way of doing business, agents and distributors, wholesale and retail, in the form of physical stores sales derive the difference as profit, however, this seemingly mature model now seems outdated. Currently, the most popular build their own e-commerce system, using the Internet to the rapid expansion of their own brands, shorter operation cycles, reduce costs, capture the market to achieve rapid earnings. Therefore, it is reasonable and effective to build e-commerce for small and medium-sized brand clothing enterprises is particularly important. In this paper, on the basis of a comprehensive study on the status of domestic garment enterprises in e-commerce, small and medium-branded apparel business e-commerce model classification, focusing on the characteristics of a variety of e-business models and existing features. Then, the article makes a combination of a particular small and medium-branded apparel business, the status of the development of enterprises, and SWOT analysis. Finally, according to the actual situation designed for the development of the enterprise e-business models as well as specific embodiments. Keywords: Small and medium-brand clothing enterprises；E-commerce；E-commerce model |
