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| 轉(zhuǎn)換比率：金額 X 10=金幣數(shù)量， 例100元=1000金幣 | 論文字?jǐn)?shù)：20507 |  | |
| 折扣與優(yōu)惠：團(tuán)購最低可5折優(yōu)惠 - 了解詳情 | 論文格式：Word格式(*.doc) |  |
摘要:電子商務(wù)的迅速發(fā)展，網(wǎng)絡(luò)購物模式的日益成熟，使得近年來網(wǎng)絡(luò)消費(fèi)的觀念逐漸普及。信任在電子商務(wù)系統(tǒng)的開發(fā)和實現(xiàn)過程中扮演了十分重要的角色。 本文從信任概念的發(fā)展說起，然后介紹了電子商務(wù)特別是C2C電子商務(wù)的產(chǎn)生與發(fā)展，分析了C2C電子商務(wù)發(fā)展中存在的問題，以及與C2C電子商務(wù)發(fā)展相關(guān)的信任問題。 本文的研究重點(diǎn)是在C2C模式的電子商務(wù)中如何建立基于多影響因素的信任評價模型，來對賣家和買家的信用進(jìn)行管理，保護(hù)買賣雙方的利益。本文先以我國優(yōu)秀的C2C網(wǎng)站淘寶網(wǎng)的基于用戶評價的信用管理機(jī)制為案例進(jìn)行了分析，從淘寶模型的不足之處推出有關(guān)電子商務(wù)信任的影響因素。然后本文構(gòu)建了基于模糊理論的信任模型，并進(jìn)一步提出了改進(jìn)型的多影響因素信任模型。相對于模糊理論模型，改進(jìn)型模型加入了懲罰因子，推薦信任等新影響因素，能夠更有針對性的解決電子商務(wù)領(lǐng)域的信任問題。 本文旨在將信任的主要影響因素引入到信任模型中，提出一種新的信任體系的構(gòu)建方式，并希望研究成果可以為中國C2C電子商務(wù)的發(fā)展提供一些理論上的指導(dǎo)。 關(guān)鍵詞：電子商務(wù)C2C信任模型模糊綜合評價
Abstract:As the rapid development of e-commerce,online shopping has become more and moremature.In recent years,the concept of online consumption are popularized gradually. Trust plays an important role in the development and implementation of e2commerce systems. The article began with the evolution of the trust concept，and then introduced the emergence and development of e-commerce，especially the C2C e-commerce，analysed the problems in the development of e-commerce，as well as with the trust issue that is related to the development of C2C e-commerce. The article focused on how to construct a credit evaluation model based on multi-factors in the C2C e-commerce，to manage credit for sellers and buyers, and to protect their interests. Firstly, the article used an excellent C2C website Taobao.com as a case, analysed its credit management mechanism based on the users’ appraisal, found the influencing factors about e-commerce trust from the deficiency of the Taobao model. Secondly,the article built a trust model based on fuzzy theory, and then brought forward an improved trust model based on multi-factors.Comparing with the fuzzy theory model,the improved model added new factors into the model,such as the penalty factor, recommended trust,ang gave a more targeted solution to the problem of e-commerce trust. The purpose of this article is to pull the influencing factors of trust into the trust model,find a new way to build a new trsut system,and hope to provide some theoretical guidance to the development of C2C e-commerce in China. Key words:E-Commerce;C2C;Trust model;Fuzzy Comprehensive Evaluation
信任的缺失是C2C電子商務(wù)在我國網(wǎng)民滲透率不高的一個重要因素。本文通過對C2C電子商務(wù)中信任、信任影響因素以及信任體系問題的研究，構(gòu)造出一個面向C2C電子商務(wù)的信任體系，建立一個改進(jìn)的基于多影響因素的信任模型，以期解決C2C電子商務(wù)網(wǎng)站現(xiàn)存的在線聲譽(yù)系統(tǒng)信任問題，有助于我們掃清制約C2C電子商務(wù)發(fā)展的主要障礙，為我國C2C電子商務(wù)發(fā)展提供理論上的支持。 對于C2C電子商務(wù)的研究具有重要意義。在理論意義方面，目前國內(nèi)學(xué)者對于電子商務(wù)信任體系的研究還缺乏系統(tǒng)化的整合和實證研究，特別是對于C2C電子商務(wù)信任體系的研究就更為匱乏。本文主要集中于研究影響消費(fèi)者信任的因素，建立改進(jìn)的C2C電子商務(wù)信任體系。
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