需要金幣： 500 個金幣 |
資料包括：完整論文 |  |
 |
| 轉換比率：金額 X 10=金幣數(shù)量， 例100元=1000金幣 | 論文字數(shù)：8052 |  | |
| 折扣與優(yōu)惠：團購最低可5折優(yōu)惠 - 了解詳情 | 論文格式：Word格式(*.doc) |  |
摘要：隨著市場經濟日益發(fā)展，各種商品銷售商的競爭越來越激烈，傳統(tǒng)的銷售方式已經不再具有競爭實力，孕育而生的是多種多樣的促銷方式。打折、優(yōu)惠券等諸多促銷方式的定性研究已經成為各個商家追逐利潤的焦點問題，但是與之相應的定量研究卻還比較匱乏。面對促銷定量研究落后于實際需求的現(xiàn)實情況，本文針對幾種常見的促銷方式進行定量分析，并根據(jù)其特點建立了相應的折扣模型。通過對折扣率的計算，比較這幾種促銷所能為消費者帶來的優(yōu)惠。 關鍵詞：促銷; 消費者; 商家; 折扣率; 定量分析
Abstract：Along with the development of market economy, the competitions between various dealers are more and more drastic. The traditional way of sale is no longer competitive, so there are various sales promotion modes. The qualitative examination of sales promotion , such as discount and coupons, has become the focus of chasing profits businessman. But the quantitative analysis of these sales promotion is very little. Face the current situation that the quantitative research is behind the actual demand, this paper want to make quantitative analysis for several common ways of the sales promotion. And according to the characteristics, it can establish appropriate discount rate model. Through the calculation of the discount rate, it could tell us the preferential prices of each sales promotion. Key words; promotion; consumer; dealer; discount rate; the quantitative analysis |
