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| 折扣與優(yōu)惠：團(tuán)購(gòu)最低可5折優(yōu)惠 - 了解詳情 | 論文格式：Word格式(*.doc) |  |
摘要:如今，沖動(dòng)性購(gòu)買行為越來(lái)越普遍地存在于大學(xué)生的日常生活中，大學(xué)生沖動(dòng)性購(gòu)買行為受到人們的廣泛關(guān)注，沖動(dòng)性購(gòu)買行為作為一種非理性購(gòu)買的方式，不僅會(huì)造成資源的浪費(fèi)和閑置，而且會(huì)給大學(xué)生增加經(jīng)濟(jì)負(fù)擔(dān)造成生活壓力，影響身心健康。為此，本研究從大學(xué)生個(gè)人時(shí)間管理傾向的三個(gè)維度（時(shí)間價(jià)值感、時(shí)間監(jiān)控觀、時(shí)間效能感）考慮，探究大學(xué)生時(shí)間管理傾向與沖動(dòng)性購(gòu)買行為的關(guān)系。 本研究主要采用了問卷調(diào)查的方法，被試為紅河學(xué)院222名在校大學(xué)生。使用的問卷包括：黃希庭等(2001)編制的青少年時(shí)間管理傾向量表(Adolescence Time Management Dispostion Scale，簡(jiǎn)稱ATMD)和閻巧麗編制的大學(xué)生沖動(dòng)性購(gòu)物的調(diào)查問卷。通過(guò)對(duì)收集的數(shù)據(jù)進(jìn)行統(tǒng)計(jì)分析，結(jié)果表明： (1)男女大學(xué)生沖動(dòng)性購(gòu)買行為差異顯著，女生的得分明顯高于男生。 (2)不同生源地的大學(xué)生沖動(dòng)性購(gòu)買行為差異顯著，城鎮(zhèn)大學(xué)生沖動(dòng)性購(gòu)買行為均值得分高于農(nóng)村大學(xué)生沖動(dòng)性購(gòu)買行為的均值得分。 (3)高時(shí)間管理傾向組的沖動(dòng)性購(gòu)買行為測(cè)量的均值得分低于低時(shí)間管理傾向組的沖動(dòng)性購(gòu)買行為測(cè)量的得分。 (4)高低時(shí)間管理傾向的男女大學(xué)生沖動(dòng)性購(gòu)買行為存在顯著差異。 (5)高低時(shí)間管理傾向的不同生源地的大學(xué)生沖動(dòng)性購(gòu)買行為差異顯著。 通過(guò)本次的研究，可以得出的結(jié)論是女大學(xué)生比男大學(xué)生更容易發(fā)生沖動(dòng)性購(gòu)買行為，低時(shí)間管理傾向大學(xué)生比高時(shí)間管理傾向大學(xué)更容易發(fā)生沖動(dòng)性購(gòu)買行為。 關(guān)鍵詞：大學(xué)生；時(shí)間管理傾向；沖動(dòng)性購(gòu)買行為
ABSTRACT:Nowadays, impulsive buying behavior more and more widely exist in college students' daily life, college students' impulsive buying behavior by people's extensive concern, impulsive buying behavior as an irrational purchase way, will not only result in the waste of resources and idle, and will give students increase the economic burden caused by the pressure of life, affect the physical and mental health. Therefore, this study from the college students personal time management tendency in three dimensions ( the sense of time value, time monitoring, time efficacy), to explore college students' time management disposition and impulsive buying behavior. This research mainly adopts questionnaire method, was administered to222 undergraduates in Honghe University. Using the questionnaire include: Huang Xiting (2001) preparation of Adolescence Time Management Disposition Inventory ( Adolescence Time Management Dispostion Scale, referred to as ATMD ) and Yan Qiaoli prepare students impulse shopping questionnaire. Based on the collected data for statistical analysis, the results show that: (1) Male and female college students' impulsive buying behavior difference, girls scored significantly higher than boys. (2) Different from the college students' impulsive buying behavior difference, urban college students' impulsive buying behavior mean scores than the rural students' impulsive buying behavior of the mean scores. (3) The high time management disposition group impulse purchasing behavior measurement of mean scores lower than the time management disposition group impulse purchasing behavior measurement points. (4) Level of time management tendency of College Students' impulsive buying behavior in the presence of significant difference. (5) Level of time management disposition is different from the college students' impulsive buying behavior difference. Through this research, it can be concluded that the female students than male students are more prone to impulsive buying behavior, low time management disposition of bigau university college students time management disposition more prone to impulsive buying behavior. Key words: College students; Time management disposition; Impulsive buying behavior
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